Course Name: Social Media Optimization & Growth Strategy
Duration: 3 Weeks
Mode: Online & Offline
Level: Beginner to Intermediate

📝 Week 1: Social Media Fundamentals & Strategy

✅ Day 1: Introduction to Social Media Marketing (SMM) & SMO
✅ Day 2: Understanding Social Media Algorithms (Facebook, Instagram, LinkedIn)
✅ Day 3: Profile Optimization (Facebook, Instagram, LinkedIn, Twitter)
✅ Day 4: Content Creation & Scheduling Tools (Canva, Buffer, Hootsuite)
✅ Day 5: Engagement Strategies (Hashtags, Reels, Stories, Polls, Live Sessions)

📝 Week 2: Paid Ads & Campaign Management

✅ Day 6: Facebook & Instagram Ads (Ad Manager Overview)
✅ Day 7: LinkedIn & Twitter Ads – B2B Targeting
✅ Day 8: YouTube & Video Marketing Strategy
✅ Day 9: Influencer Marketing & Collaboration
✅ Day 10: Hands-on Practice – Running a Social Media Campaign

📝 Week 3: Analytics & Growth Strategies

✅ Day 11: Social Media Analytics (Insights & Performance Tracking)
✅ Day 12: Conversion Optimization & Lead Generation
✅ Day 13: Crisis Management & Brand Reputation Online
✅ Day 14: Case Study Analysis – Successful Social Media Campaigns
✅ Day 15: Final Project & Certification

📌 Hands-on Project: Create and Optimize a Business Social Media Profile with a Growth Strategy